Reach and Engage with the Community Schemes Market
Estate Living is the leading resource and influencer within the community schemes market such as Residential Estates, Retirement Villages, Sectional Title and mixed-used developments. It is a trusted source of information about living in a community scheme. With 14 years of insight into the market, we support and drive value for all community stakeholders
Why Choose Us
Estate Living is a valuable resource for the residential estate and mixed-use development industry in South Africa.
As specialists working with community schemes, we have an audience and database of Property Developers, Community and Property Management, Homeowners and Residents, New Investors, and Service Providers to the industry.
Audiences
Property Developers
Community And Property Management
Homeowners And Residents
Property Investors - Local and International
Service Providers
Estate Living Audience Reach and Engagement
430+
Estate Living Audience Reach and Engagement
1000+
Estate and Property Management
1 Million
Homeowners and Residents
Investors
60k – Emailer Subscriber
2,45mil – Social media engagements
90k – Website unique monthly views
160k – Community apps and partnership users
Estate Living Network Channels
Estate Living channels have been designed to maximise reach and engagement with the audience. Through consistent messaging, awareness of the brand is created, consistency builds integrity and by sharing expertise clients are positioned as industry specialists in their sector. All content creation, brand building, sharing success stories and partcipating in networking opportunities lead to referrals and open the door for your sales team.
Channel 1 - Digital Communication Campaign
Audience - Community Managers, Property Developers, Home owners and Residents
Campaign Audience
Once the audience is definded the campaign is developed and the relevant targeted channels selected.
Content Marketing Campaign includes:
Affiliate Profile
Website Monthly Content
Sales Referral
Blog Content
Emailer
Social Media Platforms
Portal Apps
Estates and sectional title developments often host internal communication and visitor management access via a community app. You will be permitted to communicate here. Easy one-click access to a qualified market.
Estate Living news pages are fed into several partner apps.
Add a sales lead and referrals generation to a digital campaign
Leads are sourced from Estate Living content and are a direct sign-up or opt-in from each lead.
Each lead is required to complete their personal contact details.
Estate Living profiles the client with ‘qualifying questions’.
All leads and referrals are direct opt-in and POPI compliant.
*All targeting would direct to correct audience
*All SEO and keyword linking included
*All generate leads, brand awareness, and community integration.
Channel 2 - Publication – Distribution Print and Digital
Audience - Community Managers, Property Developers, Home owners and Residents
Estate Living magazine is an A4 glossy table-top publication with pertinent content, and visual representation of estate life and community. Overall content will comprise, but not be limited to:
• Estate reviews, including a section on retirement living and new developments
• Renewable energy and a showcase on new regulations, and how to live off the grid
• Smart living and home automation
• Lifestyle content relevant to community schemes
REACH – REACH – 235 top residential estates in print. 60,000 Estate Living emailer subscribers and 160,000 App users and Partnership databases.
PRINT READERSHIP – Home delivery or available in public areas: lifestyle centres, reception areas, and golf clubs – 60,000+ readership.
FREQUENCY PRINT – Quarterly
DIGITAL – Monthly
Channel 3 – The Residential Estate Industry Journal
Audience – Directors, Trustees & Property Managers
Distributed Annually the Residential Estate Industry Journal aims to provide a guide to rules and regulations, policy and procedures for the optimal operation of the residential estate industry. The Journal is published in collaboration with the Association of Residential Communities (ARC). The Journal brings about a collective learning, sharing industry expertise, for the benefit of all.
Pertinent content discussed in the 2024 edition includes:
• Renewable energy
• Integrated solutions
• Security
• Access Control
• AGM’S and Voting
• Communication
• Capital Reserve studies and legal matters
• Insurance, to mention a few.
The distribution and rates include reaching over 1,000 estate management teams, their HOAs and trustees for the full year 2024/2025. Digital editions are downloadable from ARC and Estate Living websites throughout the year.
REACH: 1,000 estate management teams trustees and directors
PRINT READERSHIP: Management
FREQUENCY PRINT: Annual
DIGITAL: Digital editions are downloadable from ARC and Estate Living websites throughout the year
Channel 4 – Estate Living Events
Estate Living Hosts and Coordinates a Number of Different Events Based on The Client’s Targeted Audience.
All events are designed to maximise engagement, build brands and create a relationship with the market that will generate leads and sales.
We offer:
Monthly topical webinars In-person events
Estate activations International roadshows
Sales roadshows Management breakfasts Resident-focused events
Webinars
Present to RELEVANT audience and sit on the panel as an expert, with other industry experts;
we unpack the benefits and challenges – 10-minute PowerPoint presentation.
Property Development, Management and Investment Event
Events are hosted regionally to bring together the residential property developer, property management, and investor audience, with keynote speakers addressing relevant industry challenges, solutions, and insights.
Exclusive Management Breakfasts
Breakfasts are hosted regionally to bring together the residential management audience, with keynote speakers addressing relevant industry challenges, solutions, and insights. The space invites key industry players to learn and network, with the objective of creating relationships and opportunities.
Additional Services
Video
• Video shoot your product/service on-site at a relevant estate.
• Estate Living manages all permissions and includes estate management in the video.
• Your product is seen as credible and relevant due to its direct correlation to the estate.
Insightful and Influencer Content Creation
• Let Estate Living tailor your sales and marketing material to be relevant to the current industry needs.
• Includes influencer content features, blog articles, social media content, artwork design.
Not sure which channel to go with?
Fill out your details below and someone from our team will be in touck
Estate Living is the leading resource and influencer within the residential community. It is a trusted source of information about living in a community scheme. With 14 years of insight into the market, we support and drive value for all community stakeholders.
Contact Us
Office 200
2nd Floor Vineyard Centre
Cnr Vineyard Road & Dreyer Street
Claremont
7708
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